mopay Press-Center

MOPAY INTRODUCES FIRST MAJOR GLOBAL PAY-BY-CALL SOLUTION FOR ONLINE MERCHANTS

mopay call enables consumers to charge purchases to land line phone accounts

CASUAL CONNECT, SEATTLE – 20 July, 2010 – mopay, a leading provider of mobile payment solutions worldwide, today announced mopay call, a new solution that lets online merchants bill purchases directly to consumers’ land line phone accounts. With mopay call, mopay is expanding its breadth of offerings in order to sustainably position a widely available and far-reaching alternative payment platform. The company further extends its ability to provide globally available billing solutions that enable the unbanked to pay for goods and services.
 
The mopay call payment process is simple and takes only seconds: After selecting mopay call during an online check-out process, mopay’s payment screen will prompt the consumer to authorize the purchase through a short, automated call. After authorization, mopay places the charge to the land line phone account and the purchase is completed. The charge later appears on the consumer’s phone bill along with voice charges. mopay call does not require any registration and is available to all consumers who have access to a land line phone.

German-based Travian Games, a long-time mopay customer, is among the first to extend its payment options with mopay call. One of the 'big four’ gaming companies in the German and European browser games market alongside Bigpoint, Gameforge and Innogames, Travian operates in more than 50 countries and its games are played by over 5.2 million active gamers worldwide.
“When we integrated the mopay platform several years ago, we were able to monetize a uniquely new target group – the unbanked and underserved,” said Florian Bohn, CEO at Travian Games. “Historically, mopay has had a major impact on our revenue stream and we are already seeing significant contributions from mopay call. The commitment and dedication to innovation that is inherent at mopay affirms our decision to partner with this experienced industry leader for cutting-edge payment solutions.”

“Today, mopay sets the pace in the mobile payments industry and provides a global billing system tailored to meet the unique needs of online merchants,” said Kolja Reiss, Managing Director of mopay Inc. “With mopay call, we are solidifying and expanding our market position and establishing mopay as the global leader in innovative alternative payment options.”

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MOPAY NOW AVAILABLE IN 18 COUNTRIES IN CENTRAL AND SOUTH AMERICA

PALO ALTO, CALIF. – June 8, 2010 – mopay, a leading provider of mobile payment solutions worldwide, has expanded the global reach of its mobile payment platform by adding a substantial number of Latin American countries to its worldwide coverage list. With this move, mopay opens up the fast-growing Latin American market to international companies looking to monetize its offerings by means of mobile payments. In addition to its long standing mobile payment coverage in Brazil, Argentina, Mexico, Chile, Peru, Colombia and Venezuela, mopay just added 11 new countries to its coverage map, racking up the total number of countries covered to 75.

Among international mobile payment providers, mopay is fortifying its lead in global coverage. The 11 recently added countries include Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Bolivia, Ecuador, Paraguay and Uruguay. mopay connects to the major carriers in each of these countries facilitating the billing of small amounts to mobile phone accounts, enabling consumers to choose mopay as means of payment to buy digital and virtual goods with their mobile phones. Beneficiaries of this expansion are both companies in Latin America with a global focus as well as mopay’s well-established customer base in Europe, North America and Asia who address this market.

“From our 10 years in the mobile payment industry we have learned that mobile payment revenues can be significant - especially in emerging markets where classic means of payment are not really widespread,” says Kolja Reiss, Managing Director of Palo Alto-based mopay Inc. “Central and South America are among the fastest-growing mobile telecommunication markets in the world. By covering 81percent of the Latin America population, mopay enables merchants to monetize its consumers by offering the most common, instantly available payment method in Central and South America.”

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MOPAY BECOMES THE FIRST PROVIDER TO ENABLE MOBILE PAYMENTS FOR THE PURCHASE OF PHYSICAL GOODS AROUND THE GLOBE

Munich and Palo Alto, Calif. – May 18, 2010 – mopay, a leading provider of mobile payment solutions worldwide, today announced that it now supports the purchase of physical goods in 28 countries. The announcement comes in response to an increase in consumer demand and the growing number of connected carriers that support physical goods billing.

The scope of mobile payments varies significantly between global markets. As of today, mobile payments in the western hemisphere are primarily used to purchase digital and virtual goods – such as music and in-game items – via a mobile phone account. In selected Asian and European countries, mobile phone users are able to purchase virtually everything from tickets to movie downloads to physical goods through their phone bill.

In most countries today, purchases through mobile payments are limited to a maximum value of around $25. Any purchase above that value would be regarded as credit and therefore require a banking or e-money license. A raise of these limits enables carriers – and ultimately mobile payment providers like mopay – to expand the range of offerings that can be purchased with a mobile phone.

According to a recent report from ABI Research, mobile payments in the U.S. could reach $2.4 billion in 2010, growing by 100 percent in one year but still representing only 8 percent of the total projected ecommerce market. In Japan, where physical goods billing is a commodity, mobile payments make up almost 20 percent of ecommerce. Adding physical goods billing in the U.S. would easily double ABI’s predictions.

There is a significant financial opportunity for physical goods to be purchased via mobile payments. As this trend continues to grow in these markets and demand increases in other countries, mopay is answering the call with a mobile payments solution that facilitates the purchase of physical goods. Currently, 28 of the 75 countries in which mopay is available as a form of payment support billing physical goods to a mobile phone account.

“mopay’s ultimate goal is to not only be a major payment option for digital and virtual goods, but for all kinds of purchases,” said Kolja Reiss, managing director of mopay, Inc. “The Asian market is once again leading the way in purchasing physical goods via mobile phones and other markets are hot on their heels. By constantly adjusting our offering to keep pace with new developments, mopay actively pushes mobile payments to essentially become a replacement for cash and other intricate methods of payment, foreseeably eliminating the need for the traditional ‘wallet’ as we know it.”

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MOPAY POWERS MOBILE PAYMENTS FOR G4BOX'S POPULAR ONLINE GAMING PLATFORM, Z8GAMES

Mobile Payment Heavyweight Enables Consumers to Bill Online Gaming ‘Points’ Directly to Their Mobile Phones

London and Palo Alto, Calif. – April 28, 2010 – mopay, a leading provider of mobile payment solutions worldwide, today announced that it has partnered with G4BOX, a North American publisher and distributor of interactive entertainment media, to provide a mobile payment option for consumers looking to purchase ‘Z8 Points’ for G4BOX’s popular Z8Games platform (www.z8games.com). Z8Games is an online destination for gamers to play the very best online games, including online military shooter, Cross Fire and dynamic-action massively multiplayer online role-playing game (MMORPG), Metin2, as well as access engaging community features and events. Z8 Points enable users of Z8Games’ line of online games to purchase in-game content and digital goods.

“At G4BOX, we are committed to providing gamers with the most cutting-edge online gaming experience available,” Howard He, Chief Executive Officer of G4BOX. “In order to achieve this goal, we need to look beyond just creating the best and most compelling games; we also need to ensure we are giving them the best user experience. Through our partnership with mopay, we are able to offer our players a very easy way to access all of our games’ services available for purchase.”

Handled from its London branch, mopay will enable Z8Games’ players in 36 countries to purchase Z8 points by entering their mobile phone number and have the charges billed directly to their mobile phone accounts. Now, players without access to credit cards or bank accounts can have the same unique gaming experience as their peers.

“G4BOX joins a growing list of gaming publishers and providers that are looking to leverage the power of mobile payments,” said Kolja Reiss, managing director of mopay, Inc. “By enabling mobile payments, gaming providers are opening up new revenue channels and creating simple and fast options for gamers looking to enhance their gaming experiences. mopay looks forward to continued growth and success with G4BOX as we work together to expand mobile payments for Z8 Points to other countries around the globe.”


About G4BOX INC.
G4BOX INC. is a digital media provider specializing in the publishing and distribution of online video games. The company was founded in 2006 on the principle that online, community-based video games offer unique and compelling gaming experiences with untapped mass market potential and wide social appeal. They currently offer a growing portfolio of successful, massively multiplayer online game properties.

G4BOX is based in Toronto, Canada, where it employs a staff of widely-talented and culturally diverse employees – headed by an experienced and imaginative management team. Their mission is to become a premier content provider in the online gaming market.

For more information about G4BOX and its current product offerings, please visit www.g4box.com.

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MINDMATICS CELEBRATES 10 YEAR COMPANY ANNIVERSARY

Ten years of mobile expertise in Munich

Munich, 10th March 2010 – MindMatics is one of the European pioneers in the fields of mobile marketing and mobile payment. In March 2010, the company is celebrating its tenth anniversary. Since its foundation in the year 2000, the company has set important trends in the telecommunications market. After ten years of growth, the consequent specialisation in attractive mobile fields of application and diversification in various national and international companies, MindMatics views itself as well prepared for the upcoming decade.

Munich-based MindMatics is one of the veterans of the European mobile marketing industry. The company is celebrating ten years of operation this month. 
In March 2000, Armin Barbalata, Christian Hinrichs and Ingo Lippert founded MindMatics. Inspired by the availability of new technology in the mobile phone sector, they wanted to  promote the use of mobile advertising. MindMatics for instance was the first provider which implemented advertising campaigns optimised for WAP-capable mobile phones. Over the years, the company extended its service from pure advertising to mobile marketing.

MindMatics quickly recognised though that the demand for purely technical services was also growing. Therefore a whole company sector mobile messaging concentrated exclusively on providing SMS sending infrastructures. Customers were able to send and receive large quantities of SMS across all mobile phone networks. MindMatics achieved a milestone in this field when organising the SMS voting for the biggest music event in the world, the Eurovision Song Contest. In 2010, MindMatics will be working with the event organisers of Eurovision for the seventh time in a row.

With the announcement of its own product brand in November 2003 MindMatics addressed a second technical service: mobile payment. mopay (www.mopay.com) was meant to offer a payment alternative which makes it possible for mobile phone users worldwide to balance the accounts for digital and virtual goods via their mobile phone bills or pay as you go mobile phone credit. Today, mopay has coverage of over 3.3 billion people in 65 countries. Customers include renowned portals from the gaming community and content sector. In 2005, with the purchase of the Cologne based plan-b a further market segment was taken on: mobile content.

From mid-2008 onwards, MindMatics carried out basic restructuring within the company. In its aftermath, the core business of mobile marketing, mobile payment and mobile content were consequently separated and as such strengthened by having their own profiles. The first step was the spin-off of the mobile content area as the one hundred percent subsidiary company Melon Mobile. The company, with its headquarters in Vienna, is one of the European market leaders in the operation of carrier portals today.

In mid-2009, the second step was the demerger of the field of mobile marketing into the one hundred percent subsidiary company CLANMO. The company, set up as a creative agency and managed by Joachim Bader, represented the combination of the collective technical and also specialist know-how for the development and implementation of mobile marketing campaigns. Since then, CLANMO has successfully established itself as a leading mobile interactive agency in Europe which includes numerous awards, most recently the Global Mobile Award 2010.

In the last step to date, the mobile payment field was consequently relayed to the pay platform mopay. In 2009 a new version of mopay was launched by MindMatics as a key product and a synonym for mobile payment. mopay is predominantly incorporated into the fields of online, casual and social gaming as a payment alternative. Over 200 customers from this field alone prove mopay’s claim as the leading mobile payment solution in Europe. In February 2010, MindMatics entered the US market. The foundation of US subsidiary company mopay Inc under the management of Kolja Reiss will support European customers in monetising their service in the USA. But also American companies are expected to have the roll-out of their services into other markets like Europe and Asian made easier. “MindMatics is an offspring of the new market“, says Ingo Lippert, CEO of MindMatics. “The bubble bursting was the downfall of many young companies who hadn't one hundred percent thought through their business models. MindMatics survived this time unharmed and, quite to the contrary was able to even write an impressive success story. MindMatics AG became MindMatics group, in which very successful companies from mobile marketing, mobile payment and mobile content are united under the same roof today. We see this as a confirmation of our vision at that time and as spurring us to continue driving the trends on the international mobile phone market.“

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LEADING EUROPEAN MOBILE PAYMENT PROVIDER MOPAY EXPANDS GLOBAL PRESENCE TO UNITED STATES

Brings More Than Ten Years of Expertise in Micropayments to U.S. Audience

Munich and Palo Alto, Calif. – February 16, 2010 – mopay, a leading provider of mobile payment solutions worldwide, today announced its expansion into the U.S. market, enabling North American gaming and social networking providers to open a new revenue channel and allowing U.S. consumers to purchase virtual goods and other digital content through their mobile phone accounts. mopay’s U.S. offices will be headquartered in Palo Alto, California and led by Kolja Reiss, Managing Director of mopay, Inc. mopay specializes in bringing the “unbanked”— people without bank accounts and limited or no credit – the power to purchase digital goods and services with ease by placing charges on their mobile phone bills.  

Reaching more than 3.3 billion people with SMS-enabled mobile phones in 65 countries around the globe, mopay enters the U.S. market as a major challenger to providers BOKU and Zong. mopay, a European industry heavyweight with close to 100 employees and a blue-chip customer base that reaches 500 million users worldwide, brings unprecedented mobile payments experience to the U.S., offering a clear advantage over its competitors. Some of the global brands being served by mopay today include Bigpoint, Gameforge, Innogames, Sulake and Travian. A local presence in the U.S. will allow mopay to service those customers with a U.S. billing option and will extend its sales efforts to U.S. clients searching for an experienced mobile payment player with truly global coverage.

For the first time, online gaming and social networking providers in the U.S. can benefit from mopay’s world-class solutions, best practices in integrating mobile payments into providers’ revenue streams, and consulting expertise to guide customers from implementation through ensuring an optimum consumer experience. The mopay credo is doing mobile payment right which is much more than just adding a payment option at checkout. It is about end-customer confidence as well as vendor satisfaction which mopay has proven to deliver to its client base across the globe.

“The U.S. market is ripe for change and primed for growth in the mobile payment market,” said Mr. Reiss. “European providers have been ahead of the mobile payment curve for a number of years, successfully embracing the full potential of how easy it is to pay for goods and services via mobile. Now we’re bringing our ten years experience and market opportunities to U.S. vendors, so they can offer their customers the convenience of mobile payments around the globe. With more than 400 customers worldwide, mopay boasts more experience than most providers combined. We look forward to partnering with U.S. vendors to open up a new revenue channel and share with them our tremendous expertise and experience.”

As Managing Director of mopay, Inc, Kolja Reiss is responsible for overseeing all aspects of corporate relations and operations for mopay in North America. Mr. Reiss has over 14 years of experience in the telecommunications industry and is recognized as a leader in the mobile industry. Prior to mopay, Mr. Reiss headed the technical operations for MindMatics LLC in New York and Los Angeles. He holds a Master's Degree in Business Information Systems from the University of Paderborn in Germany.

mopay will be exhibiting at this year’s Engage! Conference in New York City from February 16 – 17 at booth #55.

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E-COMMERCE TREND 2010: MICROPAYMENTS

Munich, February 4th 2010 – mopay, one of the leading mobile payment solutions worldwide, recorded double the number of transactions in the past fiscal year in the region of up to ten Euros. This development is congruent to the current megatrend of micropayments. Market researchers are forecasting a further doubling of the market segment for this year. In the USA, according to Reuters, the number of micropayments in 2010 will increase to over two billion US dollars.

With micropayments, we’re talking about a payment process for small and smallest amounts amounting to up to ten Euros. Currently, these offers are deployed on online offers which are subject to a charge, such as online games, communities and video downloads. Lots of renowned operators from this sector had still been hoping for sole financing via online advertising until recently. Not least the world-wide economic slump and the restrictions on advertising budgets connected with it have led to changes in thinking. The introduction of premium offers in exchange for a low charge seems to be the solution to the dilemma and is shown by the clear increase in mopay transactions. 

“The online world is currently in a transitional phase” said Ingo Lippert, CEO of Germany-based MindMatics AG, the provider of the mopay international mobile payment platform. “Lots of business models are looking for new financing options because of this. In the gaming sector, for example, micropayments have successfully replaced the topic of in-game advertising. We can already now see that other industries are following this trend.”

However, particular requirements are imposed for the payment process of small amounts. The three most important aspects are the profitability, simplicity and availability of the means of payment. The smaller the amounts, the higher the costs of the transactions on a percentage basis. For this reason, micropayment transactions are being neglected by a large proportion of providers of established methods of payment. In addition, the time-consuming data entry of account or card information for the purchase of an item amounting to a single figure in euros is less attractive to the purchaser. Lastly, the fact that not every customer has a credit card or another means of payment other than cash available shows the essentialness of a simple and universally available payment method – the mobile phone, respectively the credit on it.

This is exactly where mopay (www.mopay.com) gets involved. Each person who owns a mobile can carry out pay transactions by entering their mobile phone numbers. In theory, mobile payment is the most wide-spread payment method in the world. According to an investigation by Gartner, by 2013, 70 percent of the world’s population will have a mobile phone – far more than the number of all the bank accounts worldwide. In addition to the classic methods of payment, mobile payment offers a safe and simple payment process and opens up a target group – “unbanked” or “underbanked individuals”, i.e. end customers with restricted access to banks.

Lippert continued: “mopay is a mobile payment solution which fulfils all the requirements of micropayments and in doing so, guarantees unsurpassed propagation. The rate of over 70 percent of concluded payment processes after choosing mopay as a method of payment is 10 times above the rate of other common payment alternatives. We’re delighted by the acceptance and growth of mopay and are looking forward to an exciting year in 2010.”

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"MOPAY" IS MINDMATICS’ NEW SIGNATURE PRODUCT. PAYING FOR WEB CONTENT BY MOBILE PHONE IN 60 COUNTRIES.

Munich, 18th of November 2009 – MindMatics is going on the offensive with its “mopay” product. Today, more than 3.1 billion people worldwide have the option of buying digital goods on the web simply by using their mobile phone. Transactions are debited from the customer’s mobile phone bill or pay-as-you-go credit. mopay incorporates a wide variety of country specific protocols and regulations of approximately 290 mobile network operators in more than 60 countries into a uniform web widget giving mopay the number one position world-wide in terms of country coverage .


Micropayments can now be deducted from customers’ mobile phone bills  instantly via a simple internet payment window which every portal provider can integrate into its website. Whilst numerous payment provider already offer simple direct debit and credit card web integration, mopay (www.mopay.com) is the payment alternative giving a young target audience the option of purchasing digital goods internationally. The variety of the goods range from membership fees for online communities, fee based access to songs or videos, and so-called “virtual items” in online games.

Using mopay is very simple: the user clicks on the “mopay” icon when purchasing on the web. A payment window opens and allows the user to enter their mobile phone number. The user instantly receives a PIN number via SMS on their mobile which they need to enter in the mopay window. There is no need to enter names, credit card information, account numbers and addresses. With nearly 100% mobile penetration in the Western world and beyond, mopay represents a safe and simple method of payment for many.

From a retailer’s point of view, incorporating mopay and activating the payment feature can be completed within a few hours. Website operators  will immediately open up a new window of opportunity for their goods and services to a target group of consumers who do not have credit cards or other payment methods at their disposal. Analyses show that existing sales with existing payment methods are not cannibalized by mopay sales but are instead supplemented by a new revenue stream. Experts predict a rise in sales of around 40% per year over the next 3 years for the digital goods market. mopay is at the forefront of this growing market segment.

“The fact that web services are not only financed by advertising but also by commercial transactions means that mobile phones have an additional function as a mobile wallet in their broad spectrum of functions” says Ingo Lippert, CEO of MindMatics AG. “We’re proud to already have as our customers some of the largest gaming and community operators in Europe today.”

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MINDMATICS LAUNCHES ITS FIRST ONLINE PLATFORM ‘M3’ FOR MOBILE SERVICES

Munich, 6 July 2009 - MindMatics begins its marketing campaign for the m³ !self service' mobile platform. This browser based platform not only enables small and medium sized enterprises to realize their own mobile marketing campaigns, but also facilitates specialists by offering individual configuration and monitoring options for both country specific CRM and payment activities.

Most of the platform's interactive mobile services are based around the same fundamental system component. From multi-level SMS competitions, mobile portal access, content downloads, PIN services and reverse auctions to elaborate mobile CRM logics- numerous program components have been integrated into the m³ platform by MindMatics' development team, and each module can be individually activated. During the platform’s development particular care was taken to ensure simple and intuitive operation, so that even users without any previous technical knowledge could set up their own live mobile service within minutes. Another highlight of this platform is its extensive reporting function, which displays and compares all relevant campaign data in real time, allowing you instant access to your performance review. This reporting module is now available for all MindMatics customers free of charge.

MindMatics has a wealth of experience gained throughout 10 years of technically implementing mobile marketing campaigns and services. It has taken this valuable experience and utilized it in the formulation of the m³ platform. Selected customers, who tested the platform in advance, were impressed by its multiple service functions and ease of use. The Berliner Fox Mobile Distribution GmbH is, alongside MindMatics' subsidiary company CLANMO, one of the first organisations to utilize the comprehensive CRM possibilities.

Christoph Ranaweera, supervisor for Technical Country Management at Fox Mobile Distribution, was impressed: "As one of the world leaders in the field of Mobile Entertainment we have evaluated numerous platforms from different mobile service providers. With the MindMatics m³ platform you can practically feel the amount of technical experience this service provider has to offer. Our cost efficiency requirements are met completely with the mobile CRM solution."

"Our goal is to provide each MindMatics customer – whether beginner or expert - with the complete MindMatics know-how to enable the successful realization of all campaigns, through an intuitive operating system," said Ingo Lippert, CEO of MindMatics AG. "This platform should also be respectively affordable so that even the smallest company can quickly and easily gain access to the mobile market."

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MINDMATICS TO ORGANIZE PAN-EUROPEAN SMS VOTING FOR THE 2009 EUROVISION SONG CONTEST

Munich, 11 May 2009 - On 16 May in Moscow, Russia, Europe’s top song will be chosen for the 54th time at the Eurovision Song Contest (ESC). The occasion is the 12th time that MindMatics AG have been tasked with organising the SMS voting for a European Broadcasting Union (EBU) event as a partner to digame mobile GmbH, Cologne, Germany. Moreover, the ESC is the largest TV voting event in the world.

A total of 42 nations are taking part this year. As was the case last year, the 2009 semi-finals have been divided into two groups of countries, with 37 nations battling it out for one of the 20 available places in the final. The first semi-final being held on 12 May 2009. As reigning titleholder, Russia has already qualified for the final, along with France, Spain, England and Germany as the largest participating countries.

In the final, viewers will have precisely 15 minutes following the final live performance to register their vote. MindMatics will then bundle all the SMS votes received from the respective countries and forward these to a pan-European voting platform provided by digame mobile, Cologne. There the final result of the voting will be ascertained from all the SMS messages and calls registered, before being sent to Moscow and each participating country.

On Saturday night at 9 pm CET over 100 million viewers throughout Europe will be following the ultimate musical event on TV.

"We are delighted that this year we are once again working with MindMatics AG as a cooperation partner for the Eurovision Song Contest", stated Werner Klötsch, Managing Director of digame mobile GmbH. "For us, reliability is of prime importance and MindMatics has already proved during previous joint events that it is more than capable of meeting our exceptionally high standards", he continued.

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MINDMATICS TO POWER BEATBULLYING’S LAUNCH OF CYBERMENTORS TO STAMP OUT CYBER-BULLYING EPIDEMIC

Client: Beatbullying (CyberMentors)

Gordon Brown, Ed Balls and top celebrities back ground-breaking anti-cyberbullying scheme

London, March 3, 2009 - MindMatics, a global leader in the development and implementation of mobile services, announced its partnership with Beatbullying, the UK’s leading bullying prevention charity. Beatbullying is tackling the UK’s cyberbullying epidemic head-on with the launch of CyberMentors (www.cybermentors.org.uk), the first nationwide online peer-mentoring social networking site.

The launch of CyberMentors follows Safer Internet Day on 10th February where social networking giants including Facebook and MySpace agreed that they need to work together to find new ways of preventing cyberbullying. For the first time, young people suffering at the hands of cyberbullying can seek immediate help and advice from other young people. CyberMentors can be found online at www.cybermentors.org.uk. MindMatics’ mobile services provide CyberMentors with the means to get in touch with young people via another channel – the mobile phone.

Emma Jane Cross, Chief Executive, Beatbullying comments, "CyberMentors is the direct result of feedback given by the young people we have been working with in schools and communities across the country for the past seven years. It is the first time that the Third Sector, government, volunteers and young people are working together on a large scale and in an integrated way to tackle one of the biggest issues facing society today. We’re looking forward to encouraging more social networking sites to come on board and address everyone’s responsibility to keep young people safe."

"We are thrilled to be part of a project as worthwhile as CyberMentors," said Michael Englmaier, Head of Business Development at MindMatics. "MindMatics is looking forward to contributing to CyberMentors launch and future success."

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About Beatbullying:
Beatbullying is the UK’s leading bullying prevention charity. Founded in 1999, Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last five years, assisting and supporting young people that are being bullied, re-educating and changing the behaviour of young people that bully, and preventing bullying in schools and communities across the UK. CyberMentors is a Beatbullying project. (www.cybermentors.org or www.beatbullying.org)

For further information please contact:

UKInfo(at)mindmatics.co.uk

Tel.: +44 20 74185550

MINDMATICS TO POWER INTERACTIVE MOBILE VOTING FOR THE UPCOMING REALITY TV SHOW: THE INDUSTRY

Teen Reality Music TV Series Selects MindMatics for Its Ability to Manage Substantial Viewer Voting

Los Angeles, January 12, 2009 - MindMatics, a global leader in the development and implementation of mobile services, announced its partnership with Real Reelz Productions to manage the promotional sweepstakes and mobile marketing campaigns for its highly anticipated reality TV show "The Industry." The Industry, which will air nationwide on syndicated stations beginning January 19th, and follows the launch of a new record label—Junior Records—founded by teen brothers, Josh Welch and JB Welch, who are in search of the next star talent.

In addition to the nail-biting suspense of watching potential hopefuls as they vie for the grand prize—a recording contract with Junior Records—viewers will have another reason to tune in every week. Each week, fans will have a chance to vote on show-related questions posed by The Welch Brothers from their mobile phone. In anticipation of the high volume of responses, Real Reelz Productions selected MindMatics, which boasts a processing capacity of several thousand incoming messages per second, to accurately and efficiently process the incoming votes.

"The Industry is one of the most highly-anticipated shows in its genre. We wanted to give viewers the opportunity to experience the dream by providing interactive elements that relate to the show," commented Dallas Tanner, Co-Creator/Director and Executive Producer of The Industry, and furthermore remarked that "based on MindMatics’ impressive track-record and demonstrated mobile marketing capabilities, we know that its team has the experience and technological know-how to handle the fast-paced, interactive portion of the show."

"We are thrilled and honored to work with Real Reelz Productions," said Kai Buehler, General Manager of MindMatics. "Interactive voting elements have become an integral part for television viewers and MindMatics is delighted to offer fans of The Industry a unique way to get involved with the show. MindMatics is looking forward to contributing to The Industry’s launch and future success."

Real Reelz Production’s "The Industry" will begin airing on January 19th. For more information, visit http://www.theindustrytvshow.com.

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About The Producers:
The Industry was co-produced, along with Real Reelz Productions, Maverick Entertainment and Sports Network, LLC, Lightworks Program Distribution and Hollywood "teen" hit movies makers Jeff Rice, Michael Becker and Mark Rogan.

For further information please contact:

The Industry TV Show
Online: www.theindustrytvshow.com
Email: press(at)theindustrytvshow.com
Phone #310-281-6930